IPSY is a personalized beauty discovery app that offers tailored product recommendations based on individual preferences. By completing a quick quiz covering skin concerns, hair type, and makeup preferences, users receive customized selections from top beauty brands like NARS, FENTY BEAUTY, and HUDA BEAUTY. The app provides three subscription plans - Original, Extra, and Ultimate - allowing users to choose their preferred level of product curation.

Beyond product discovery, IPSY enhances the beauty experience with educational content including tutorials, face charts, and step-by-step guides. Members enjoy exclusive shopping benefits through the app's 24/7 Shop, quarterly Mega Drop events, and limited-time Flash sales, often featuring discounts up to 80% off popular brands. The mobile platform serves as a comprehensive beauty companion, combining product selection, education, and community engagement.

The IPSY app stands out with its sophisticated personalization engine that evolves with user feedback. Each month, subscribers can preview and select products before shipment, with options increasing based on subscription level - from one product for Original members to three for Ultimate members. The innovative Beauty Boost feature allows users to upgrade their monthly selection with premium full-size products at discounted rates.

IPSY's educational component includes thousands of professional tutorials and beauty guides, helping users maximize their product selections. The app's review system creates a feedback loop that improves future product matches. Additional features include real-time tracking of upcoming shipments, detailed product information, and seamless integration with members' beauty profiles, ensuring recommendations become more accurate over time.

IPSY offers an extensive product database that caters to a wide array of beauty needs and preferences. The app meticulously gathers information on various beauty products, ranging from well-known brands like NARS and FENTY BEAUTY to emerging labels from around the globe.

Users can explore detailed insights about each product, including ingredients, usage instructions, and compatibility with their personal profiles. This depth ensures that subscribers are well-informed about what they are using, promoting both safety and satisfaction.

The app's sophisticated algorithm matches users with products based on their unique beauty profiles, which are created through a comprehensive quiz covering skin concerns, hair type, and makeup preferences. This personalized approach enhances user experience by delivering tailored recommendations.

By maintaining a robust and diverse product database, IPSY empowers users to make educated choices, discover new favorites, and continuously refine their beauty routines according to their evolving needs and goals.

Personalization is at the heart of the IPSY experience, ensuring that every recommendation aligns closely with individual user preferences. Upon joining, members complete a detailed quiz that captures their beauty priorities, lifestyle, and aspirations.

This data fuels IPSY's advanced recommendation engine, which curates monthly selections specifically for each user. Whether it's choosing between makeup, skincare, or haircare products, the app provides highly targeted suggestions that resonate with personal tastes and requirements.

Members further enhance personalization by reviewing past products, allowing the system to learn and adapt over time. As the algorithm gains more insight into user feedback, future recommendations become increasingly precise and satisfying.

With features like Beauty Boost upgrades and exclusive shopping events, IPSY not only refines product matches but also enriches the overall customization journey, making beauty exploration both enjoyable and rewarding.